Thursday, March 3, 2011

Neurocinema


I read an article a week ago about some new studies and marketing methods... what are your thoughts?

Rise of Neurocinema: How Hollywood Studios Harness Your Brainwaves to Win Oscars
by Kevin Randall

Basically the article discusses MIND CONTROL on viewers / audiences of film.
There are not only methods to measure brain activity watching films, such as horror or comedy, but also using this data to then use this data to "suggest" the viewer how to feel.

BIG BROTHER! How about Politicians transmitting messages to win elections and votes for changes in the world... etc. Thoughts?

Related article here

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