This is helpful in instant messages, texts, and overall bandwidth, should you be concerned. Also as other url shortening services provide, goo.gl provides detailed statistics, not just the simple hits. If you are marketing a product, promoting a gallery opening, getting the word out about your new music, or just your new Dominatrix Delivery Company, goo.gl will surely help you track where visitors are finding you and may increase your business ;)
See below and give it a whirl.
* I can also be hired to come up with other nifty words similar to weblication.